A picture
and a
Thousand Words


Nick White is a commercial artist with over 17 years’ experience, working on big brands at big ad agencies around Australia, NZ and the UK. Having recently gone out on his own to launch his passion project, illustrated novel ‘Kat. The Legend of Gnawbonia’, Peninsula Life shares Nick’s story and journey – 5 years in the making!

What drove you to write and produce your own illustrated novel?

Being an artist, I’ve always loved picture books with well-crafted illustrations, however I’ve always had a problem with the imbalance of story to picture ratio, sometimes finding myself reading three books a night to my daughter.

I also wanted to create a reason for kids to turn off a screen and pick up a book. Sharing a book with your child before bed is not only important bonding time but it’s obviously a far healthier exercise than watching some mind-numbing YouTube star. And so, when my wife fell pregnant, I began my five-year coffee binge to create a picture book that can be read over a few weeks – the world’s first fully illustrated novel!

What is your ‘why’? Why do you get up every morning and do what you do?

My overarching intention is to try and make some kind of positive effect on the world where I can. I wanted to create an epic story for kids that adults could enjoy as well. There’s subtle adult humour sprinkled throughout, along with countless pop culture parodies meshed into the illustrations.

What do you think the most important aspects are to running a successful business?

Finding a niche and filling it. The world is such a saturated market on every front, more than ever it’s important to find a point of difference that can separate you from your competitors.

What is the most rewarding thing about being a business owner?

Each Sunday, I have a permanent stall at the Redcliffe Markets, and I find the personal contact with the public is invaluable and rewarding. I’ve found it’s such an uplifting way to sell the book, it’s become a sort of weekly book signing where I get such amazing face to face feedback from new and returning customers.

What is the most rewarding thing about working in your industry?

I love drawing and crafting stories, so having the privilege to do what I love for a living is a huge blessing.

Working on change is also a huge reward for me and I’ve chosen to give 10% of all profits from the book to three international animal charities who are doing essential work around the globe to eradicate factory farming.

Why should people look to invest in the Peninsula, and why did you invest in the Peninsula?

The area is a real undiscovered gem. Aside from the beautiful coastline and friendly locals, I think it’s the ideal location, close to the airport, Brisbane city, the Gold Coast and Sunshine Coast. I love traveling, so this area is a perfect nest for me and
the family.

Nick’s advice to inspire other business owners and creatives?

“Life should never get in the way of your dreams.”

Head to legendofkat.com to discover the world Nick has crafted.